Red Bull Advertisment

Looking at advertistment..MONSTER energy drink

Lookin at Advertisments...MTN Dew

The final product pt3

The final product view- pt2

Allergy advice, Ingredients, storage advice and Nutrition added

The final product

Place on an existing Energy Drink bottle

Final logo

LOGO

Using paint software I a red cross behind U.K so the product stands out off the shelves.

Creating the logo

Logo stage 1

Flicking through my own Graffiti stash I managed to create the 'U' I desired. By using a simple art package (Paint) I set the backgrounf to Navy Blue (keeping in mind the popular brand Red Blue) and outlined my letters in white.  

U.K letters

I've decided to stuck wih the idea of the Graffiti font and found a suitable font and HIGHLIGHTED the suitable letters in RED. (U.K)

These letters were taken from the website: http://www.keusta.net/blog/index.php/2009/10/27/407-new-graffiti-alphabet

(Might need to modify the font for clearer view)

Graffiti 2#

Although graffiti may look interesting, creative or even destructive, NOT everyone has the ability to translate it. I feel Instead of writing 'ULTIMATE KICK' on the product it should be abbrivated into to letters 'U.K'

Logo ideas - Graffiti

The city is a restless place. Hoping that my product reserves most of its sale from cities/ town centres of the United Kingdom. I want my product to reflect city life, graffiti I feel is 1 of the factors that reflect this.

Graffiti Alphabets:

Its all about colour...COLOUR WHEEL

The colour wheel is catagorized into 3 sections
Primary colours: RED, YELLOW and BLUE.

Secondary: GREEN, ORANGE and PURPLE..
and

Teritary: These are colours in between that are made from the above colours e.g Brown, Teal etc

In order for a product to sell it, at first it needs to grasp the attention of a customer. Here are some of the factors that need to be considered:

• Colour
• Font: Graffiti for a urban feel
• Name : Ultimate Kick
• Slogan?!
• Target customer : Anyone above the age of 16- 40 years old

Monster

Monster Energy is an energy drink that was launched by Hansen Natural in 2002.

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. In Germany Pepsi is the Producer. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.

Mountain Dew (MTN Dew)

Mountain Dew, currently stylized predominantly as Mtn Dew, is a soft drink distributed by PepsiCo, but remains its own brand. The formula was made and first marketed in Marion, VA, Knoxville and Johnson City, Tennessee, USA through the 1940s, then in Fayetteville, North Carolina by Barney and Ally Hartman. By 1964, it was being distributed across United States.[1] The formula still used today was created by Bill (William) Jones.


As of 2007, Mountain Dew was the 4th best selling carbonated soft drink in the United States, behind Coca-Cola Classic, Pepsi-Cola, and  Diet Coke. Mountain Dew's Diet version ranked 9th in sales.

Top Of The Sales

Red Bull is an energy drink. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which translates as "Red Bull". Based on market share, it is the most popular energy drink in the world.[citation needed] The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Together with his son, Chaleo owns a controlling 51 percent interest in the company; however, Mateschitz is responsible for the company's operations through the Austrian company Red Bull GmbH.[1]


Red Bull's slogan is "it gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Red Bull Salzburg, Red Bull New York) and celebrity endorsements.

What is Ultimate Kick?!

For my campaign I decided to create an energy drink called 'Ultimate Kick'. For the look of my product I wanted it to resemble the exisiting product Red Bull i.e. Red and Blue coloured tin can, but have the power (effect) of American newbie Mountain Dew.

Task

For this assignment, I must create a digital adveriting campaign for a fictional product or service. I have to choose ONE out of five options for the basis of my campaign. There are

• A games console
• An energy drink
• An alternative energy source
• A pair of trainers
• Extreme Sport

I decided to create an ENERGY DRINK..